Public Relations 101

What is Public Relations?

PR is all about persuasion. You are trying to persuade your audience to purchase your product, buy your service, or buy into your idea. It involves using strategic ideas to reach an audience with your idea or product. PR is also building trust with a relationship with your consumers/customers.  PR can also be used to protect, enhance or build reputations through the media, social media, or self-produced communications.

Here is an infographic to help understand more about Public Relations

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Public Relations V. Marketing/Advertising

You may be asking, isn’t Public Relations the same thing as Marketing? Well the answer is no. While both are geared towards bringing in business, there are many differences in the processes and duties. To begin, Public Relations is Unpaid vs. Paid. Earned vs. Purchased. Credible vs. skeptical.  Public relations tastes great, advertising is less filling. To sum everything up in one idea, Advertising/Marketing is paid media, Public Relations is earned and trusted media.

More elements of PR

PR involves many other important communication categories. One of these important categories of PR communication is crisis communication. Crisis communication is important for the image of a company or person whenever something devastating happens. It is important to continue to keep your the public updated on the situation and continue to be honest with them, always.

Another element worth noting in the field of Public Relations is developing press releases. The whole point of public relations is to obtain free, positive publicity and press releases help to secure that. PR specialists send press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a “human interest” angle. This is great to obtain publicity through the media.

 

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