A Winning Campaign Because of a Brand

Make America Great Again — Donald Trump was able to steal the presidency with fantastic campaign strategies and more notably, his slogan. Although he was heavily criticized during his campaigning, he was able to edge out his opponent, Hillary Clinton, with his strategic and intelligent campaigning.

His Campaign Manager

Kellyanne Conway is responsible for the planning of Trump’s campaign. Conway was very successful in laying out Trump’s agenda as well as smoothing out any of his controversies throughout his campaign. She also did a great job of sticking behind all of his ideas and principles throughout the whole campaign. In other words, she stuck with the message which I believe is very important for any campaign.

Photo Credit: <a href=”https://www.flickr.com/photos/149709564@N05/33479438073/”>christopherdonoso</a&gt; Flickr via <a href=”http://compfight.com”>Compfight</a&gt; <a href=”https://creativecommons.org/licenses/by/2.0/”>cc</a&gt;


This slogan that Donald Trump used for his campaign is arguably the most important part of the whole campaign. Trump was able to brand himself with this slogan very well. Trump also portrayed his ‘message’ through this slogan and his plan to restore our nation to a more conservative government with more pride in our country. This slogan was also successful as his brand because he was able to sell hats and t-shirts with this message on it that was something that his supporters desired to wear. The clothing and memorabilia also helped to spread his message very well and support his campaign.

Another key to Trump’s campaign success was where he campaigned and held rallies. Looking at the results of the election, you will se how Trump won over some very important states that carried him to the top with electoral college votes. It was very important for him to campaign in these particular states to help him when over their votes. This same principle of location and the importance of location can be important for any kind of campaign.

Donald Trump’s campaign strategy was very successful and led to his presidency. The strategic campaign tactics and branding was the most important parts to his success.

Click HERE to view Trump’s website!


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