Interviewing a Professional

Whenever deciding who I wanted to interview for class, I wanted to make sure I found a person that has a career similar to the one I desire. I found this somewhat challenging because I do not know many people in this field and have little connection to this specific area. Thankfully, I was able to meet an intelligent man who has had experience in the field of work that I plan on pursuing. My interview with J.T. Jeffries was very helpful and insightful for me and my career.

J.T. has been very successful in his young career. He received his bachelor’s degree in Communication and Media Studies and then went on to receive a Master’s Degree in Recreation and Sports Management. He is now working as The Face of MyFox 10 at WTHI-TV. This position includes being a community/network liaison, assisting in promotions, event planning, assisting in production, and many other important tasks to benefit the network.

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Image from LinkedIn: J.T. Jeffries

During the interview, I asked J.T. for some advice for my career based on his experiences and the work he has done so far in his career. Here are a few things he kindly shared to me:

1. “Get connected.” Very simply, he told me that connections are pretty much everything for my career. He was very clear in saying that connections are key to success.

2. “Don’t be afraid to step out of your comfort-zone.” He explained that my career would not be successful if I only stuck with what I knew and what was comfortable. He told me that the reason he has been successful in his career is because he has challenged himself to do this.

3. The final piece of advice J.T. shared with me was to “Love what you do.” He told me that I would do my best work if I love the job I am doing. This is great advice that I will definitely take to heart.

I am incredibly thankful for the time that J.T. took to sit down and talk to me about my career and learning about his career. The information I received from him was very valuable for me and my career. I am looking forward to our new friendship and the value that he will bring me in the future.

Check out J.T. on LinkedIn

 

One Crisis that Created PR

Crisis communication is very important in the world of Public Relations. Actually, it is why we have public relations in the first place. It all began on April 20, 1914 in Ludlow Colorado when the Colorado National Guard and Colorado Fuel & Iron company guards attacked about 1,200 striking coal miners and their families. Around 20 people were killed during the massacre and after this happened, the company of the coal miners was responsible for making a statement on the issue and trying to make things right for the victims and also for the image of their company.

The Rockefeller who owned the company where this took place, was under a lot of scrutiny and now had to do something for their image. This is when they hired Ivy Ledbetter Lee as their PR representative. Ivy Lee worked very hard to get John D. Rockefeller to see what he had done wrong in this case.

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Ivy Lee (via Harris & Ewing from wikipedia.org)

A few things that Ivy Lee did well for this incident that can also be helpful in any crisis management situation are:

  • He was open and honest with reporters
  • He was against corporate secrecy
  • The goal of PR is NOT to fool the public

Lee also forced John D. Rockefeller to meet with the coal miners and their families by having a dinner with them. This helped in two ways. One way this was helpful for their image was that Rockefeller was able to come to his senses and realize that the miners were right in the reason they were in strike. Also, Ivy Lee was able to document this dinner and take pictures for the media to show that the Rockefeller family was taking care
of the issue and this helped salvage their reputation.

Learn more from this great article about Ivy Ledbetter Lee

Blogging for Beginners

Though I am a new blogger myself, here are some tips that might help get you started:

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Photo Credit: Olivier Riche via Flickr

 

Be Familiar With Your Audience

Understand whom you are writing to so you know what they might want to hear. Your audience will dictate what you write about, the words you use, and how you write.

Be Creative

What is going to set you apart from everyone else? Nobody wants to read the same blog over and over so don’t be like everyone else. Incorporate different writing styles and techniques than other bloggers that you read so it sets you apart. Creativity makes your posts interesting and keeps readers wanting more.

Be ConciseĀ 

Don’t ramble on about unnecessary ideas. Get straight to the point and be done.

Be Consistent

Your readers will become familiar with you and your content. Therefore, do not change it up because your readers will be upset if you change the way you do things. People like things to be a certain way so don’t change it up!

Be Yourself

Show your voice in your writing. It is important to show your personality so your readers can understand who you are and where you are coming from.

Be RelatableĀ 

Use words to connect with your readers. This goes hand-in-hand with being yourself. Be yourself and relate with your readers. This creates more of a conversation with your readers and creates a way for your readers to connect with what you are saying.

Some More helpful blogging tips that I have used can be found here